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A great communication strategy aims to emotionally connect with a target audience in order to convey an intended message more effectively.
To achieve this, it is important to have the right tools to properly measure the audience’s emotional response in order to evaluate the effectiveness of the message and identify the best ways to improve their communication strategy.
flowtech provides a unique platform that can qualitatively and quantitatively measure 10 different emotional indicators, such as joy, fear, sadness, anger, and anticipation. It can then monitor how these emotions vary at specific times, such as news and internal or external communication campaigns.
The analysis of these indicators allows us to understand the emotions which your target is most sensitive and to assess in greater detail whether or not the objectives of a communication campaign has been achieved.